"As best I can tell, this a website and business run by a guy obsessed with blenders and blending. Watching the videos on his site and reading his write-ups, I think he's done more product testing than Consumer Reports! I emailed with several questions and received very fast replies from Thomas (the owner). They weren't "canned" responses either. He was actually putting thought into each email he wrote.

The website makes it very easy to select a product. I don't know how a single guy can do it, but he has prices as good or better than any of the large online retailers. I was a little nervous purchasing an item of this cost from a smaller outfit, but I'm glad I did. The order was shipped very fast via FedEx. Inside my product was an additional brochure with product information he himself wrote and printed because the manufacturer's documentation that comes with the blender is sparse… and like I said, this guy's obsession makes him quite the expert!

If you're looking for a high end "Vita-Mix" type blender, this is where you should research and buy. "