"I had a wonderful experience and would definitely recommend their online internet store. Scott in customer service, a very friendly professional person, provided what I consider to be above and beyond excellent service in helping me with not one but two orders. My experience is that JAX Mercantile is a very nice place to shop online."

"I live in Loveland, Colorado and have but one or two options for checking out high-quality outdoor hiking and camping gear in person. Both stores lag, despite trying to "do it all."

Jax is clean, organized and friendly enough, but it is this last point that has driven me out of the store time and time again, along of course with their exorbitant prices (which are somewhat expected, given their massive floorspace). Their sales staff is simply too pushy. The customer is constantly bombarded with the ol' "Let me know if you need any help" line, often times from the same robotic employee.

Now I certainly don't know about you, but I'd like time to browse uninterrupted...maybe read a label or two, or compare specs. Shopping is supposed to be a fun, comfortable situation, not a high-pressure occurrence. It's the customers' time and money after all, and he or she can make their own decisions in how they spend them.

If assistance is required, it's shouldn't be a store's policy to shove it down your throat as they do at Jax. (It's likely their lower management tells the sales staff to "look busy.") Rather, it is probably best, since "the customer is boss," to assume that he or she is completely capable to come and ask for help when it is required. Just as he or she is capable of shopping ELSEWHERE.

I myself will continue to visit Jax, but only to size boots and clothes, before purchasing them online. If "service" is all the local shops can offer anymore, and they can't even provide that, than what's the point of shopping locally?

Sadly, I doubt management at Jax have ever read their constructive critical reviews, which is a form of retail suicide. Continue on as you are Jax, at your own peril."

"I've been a loyal customer of JAX Farm and Ranch and General Mercantile in Fort Collins for over 10 years, having spent well over $25k at the Farm store the FIRST YEAR it was open. I'm CONSISTENTLY FLOORED over the last 2 years by their horrendous customer service. The 'service' from the hunting and gun counter at the mercantile store is disgraceful. "

"Got what I ordered quickly for the best price."

"Ordered a Solar Energizer S17. Had been looking for this for over two weeks and this merchant had the lowest price. Customer service is top notch. I had not received a confirmation of shipping as I had asked this to be shipped to my relative and I had entered his information. But JAX rep was very patient and helpful on the phone and tracked all necessary info I needed. Fast processing times as well. (fast shipping). I would highly recommend this merchant. Will definitely do business again. A+++++."

"I ordered a Miken slow pitch softball bat from Jax on 08-20-2010. They had the cheapest price on the product by nearly $40 I could find. I did not get a tracking number so I called customer service. While on the phone with him on 08-22-2010 I had the tracking number email to me from him. The package was delivered on the 23. Warranty included with product. Fast shipping, friendly customer service. A+ experience."

"I have had very negative experiences with the employees at the gun counter in the Ames, Iowa store, particularly the manager. They will happily promise you anything when you place your order, but don't bother to follow up on it, even after the deadline they set for my gun to arrive came and went. When I called and later went there to inquire about the status of my order all my questions were answered with "I don't know" or "I didn't take that order". In general, the attitude is to pass the buck on and never take responsibility for anything. This also goes for the manager, who gives the clear impression that customers are a nuisance to him. When I asked to cancel my order, his reply was "Sounds good". I should stress that I only spoke to him politely and calmly, asking why nobody cared to call me when my order was delayed, and why something I was shown on a computer screen to be in stock when I ordered it, could suddenly be out of stock. Not once during my 20 minutes in the store did he bother to apologize or even pretend to be sorry that the store had failed on its promises. Needless to say, they have lost me as a customer."

"Very honest company. I ordered a Leica D-Lux 4, and the process was simple and fast. I called customer support because I forgot to register, thus was not able to see a tracking number, and the service rep. was very kind and patient, and resolved my issue quickly.

The merchandise came on time, and was packaged nicely. Everything brand new, USA warranty, etc. No need to worry about getting a grey market item with them.

Overall a very nice and quick transaction. Would deal with them again."