"The order was quick, no nonsense and it arrived promptly, without issue and intact."

"not ship my order! I was ordered rifle scope at another store."

"great selections of optics and excellent website layout.first class service"

"Said back ordered but shipped the next day! Thanks!"

"Great to deal with , will be doing a lot more business with them "

"Great product with the swfa scopes "

"I like SWFA's product selection and prices. Their SS line of optics is great and they have competitive prices on most major brands. I will be doing business with them again. "

"A good size for spotting game in the field and use at the gun range!"

"SWFA's product lineup is fairly large, as this is my first scope from them I got their low-end "classic" line. It is pretty good when compared to other scopes in the price range. I may purchase one of their better scopes in the future. Shipping was super fast."

"Although a great product with great customer service. I did not particularly like ordering an item to be later told it is not in stock. The Website should let you know at checkout if the item is available to ship or not. "

"This is the second scope I have ordered from SWFA recently. Both transactions have been smooth and timely. I would highly recommend SWFA to everyone. I will be using them again in the future!"

"Placed an order on a Sunday hoping to get a scope by the following Friday. Then I was told on Monday that it wasn't in stock. Burned a day. Why couldn't they tell me before I clicked the order button that it wasn't in stock. Had to order the same scope from a competitor with two day shipping just so I could receive it in time. A little annoying. SWFA need to update their inventory tracking to their web site."

"I had two recent orders so not clear which this survey corresponds.

The 31 JAN order was a 5. All electronic - Seemless.
The mid-JAN order was a 3. Trade, lengthy/lacked attention.

Overall, I trust that there are some people at SWFA that are committed to relentlessly supporting top-notch customer experiences. There are also people at SWFA that don't share that degree of commitment. No doubt everyone SWFA knows who cares more and cares less. I've experienced both at SWFA.

Organizationally, it all boils down to having the right people in the right place to execute the service support workflows. It's apparent that SWFA has some of the right people, but they can't be everywhere at all times. The service people are too inconsistent in attitudes. Ideal is for everyone for all of it to smell the same - Pleasant, prompt, clear... Strive for the same high level expectation system, no exceptions. Being too spread thin on manpower is always a decision made at the customers' expense.

On the service side, I suggest hiring people that have a heart for service. Start at the highest level of service leadership. Don't let those who don't share that attitude deal with customer relational matters (questions, support, order execution). Telling a customer that his order will be a week or two behind because "everyone is at the Shot Show" is equal to "...the Shot Show is more important to us than you are."

Important: My order experience is a 3 because of a rough start (total lack of correspondence). Two people at SWFA stepped up to get things underway. Either is a hero or recovered his own lack of attention. All ended OK. Products are great!

Hope you see my response as helpful - That's my intent, anyway. Thanks for asking!
Brian "

"Great quality and service "

"SWFA delivered what they said when they said they would do it. I ordered a scope and it arrived in great condition in a couple of days.
I would definitely shop there again."