"Note:
This is not a reseller's website. This is the manufacturer's website. This is a small American company who recently broke off from a much larger company BBK Electronics. They don't have many products, however the products they do have are extremely unbelievable for the price range.

Customer service:
A human being answers the phone. I will admit, the person had a THICK asian accent, but I was able to make out what he said. After reading TONS of reviews on this DVD player they offer, I purchased it through their website. What was awesome was that during the purchasing process, they asked you questions regarding setup, specifically the model TV you have & the type of connection you will employ with the DVD player. I think thats great feedback to use for further product development.
I received a confirmation email immediately, received the FedEx tracking # the next day via email, & 9 days later I received my DVD player (I was tracking it every day, lol).
The only time I had to call the customer service was because I wanted to have them change the shipping address from my residence to my work address, which was no problem. While I had them on the phone, I also asked what firmware release was going to be on my DVD player, because on their website (support section) it stated that if you have a Toshiba TV, you will want the most recent firmware. They looked up my order & told me because I have a Toshiba TV (a DLP 52HM84 model), they will put the most recent firmware release before sending it. That's AWESOME!
I received my DVD player, hooked it up, and Voila, worked no problem out of the box with a BEAUTIFUL, STUNNING picture, what I expected after reading tons of reviews.

Check out this Home Theater Review on the DV971H I purchased:
http://www.hometheaterhifi.com/cgi-bin/shootout.cgi?function=search&articles=122#Oppo DigitalOPDV971H (DVI)

The DVD player they currently offer has rated extremely high, coming a close second to the Denon 5910 which costs $3000. They rated the menu speed, picture quality, etc. The only problem with the player is that it doesn't give great output on anything other than the DVI port, which is no big deal. You shouldn't be spending big bucks on a DVD player if you don't have a DVI or HDMI port on your TV.

Conclusion:
Very trustworthy company
American
Solid high quality products
Few Product offerings (that's apparently changing soon tho)
Very trained & knowledgable technical support staff.
They keep up on their firmware releases CONSTANTLY. It's like they come out with a new one once per month! That's awesome."