"This store offers a variety of diamond watches and I was really impressed by some brands that they carry. The pricing is more than fair. Customer service is top-notch as well!
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"Just picked up my sparkly new diamond bracelet, and I’m speechless! The piece is gorgeous, I don’t want to take it off. Everyone at the store was so friendly and knowledgeable, they have been an absolute pleasure to deal with throughout the entire process and I would highly recommend anyone looking for that perfect diamond to make an appointment with ItsHot. Absolutely worth it!"

"Impressive variety of choices here. Each jewelry piece is worth your attention, and at some point I caught myself thinking there is no way I could choose just one thing! I ended up (for now) getting perfect diamond earrings, which I now wear every day, and a beautiful diamond tennis bracelet."

"What a service! I was looking for an anniversary gift for my husband and decided to get a diamond watch as he loves jewelry and diamonds and has pretty much everything from rings to bracelets, so a watch will be a perfect addition to the collection. I had a tight deadline, however the team here was superb particularly. Their prices for real diamond watches are really amazing. The customer service reps made the process so easy and pain-free and helped me pick out a superb watch that will certainly win me some brownie points for the years to come! I cannot recommend ItsHot enough."

"The team here provided exceptional service for custom bracelet and their turnaround from initial design consultation to the finished product was very prompt. I found that their attention to detail and resources to provide the most competitive price along and amazing quality as well as clarity of the the whole custom design process was amazing. The diamond bracelet looks perfect. When I finally went to collect the finished product, I could not be happier! Thank you!"

"The team is super responsive and friendly. Both Al and Mark helped me while I was choosing a perfect diamond ring for my wife’s present and later making a custom bracelet that she wanted for a long time but we couldn’t find this design anywhere. Thanks a lot!"

"Growing up, I always wanted a diamond watch. I finally could afford it and wanted to find the best source of large diamond watches for men. I went looking online as selection at my local jewelry and watch stores was really pitiful and thats how I found itshot.com. ItsHot has an incredible selection of men’s diamond watches, it took me a while to settle on one and place the order, but now I am so thankful I found them. My new watch is perfect and at these prices I am already looking for another one.
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"I recently went to ItsHot for the first time and was very impressed with the selection. The staff is very friendly and not pushy. I was thrilled with a custom tennis bracelet they created for me. It was completed quite fast, within the time frame they promised, and at a reasonable price. I would definitely recommend them."

"Their sales staff were so nice and friendly! I was looking for a present and wasn’t exactly sure what to get and what quality, so they asked me some questions to understand my needs better, provided a short diamond education course :) and came up with a perfect present for my husband. Thank you!! (husband’s friend who knows and buys a lot of jewelry said the ring is great quality and he will use ItsHot for his next purchase)."

"Oksana helped me find exactly what I was looking for in no time. She has an exceptional taste in jewelry and working with her was a bliss. I am beyond grateful for such personable customer service and love my diamond band!"

"I have been looking for something very special for my wifey, but to be honest, I wasn't sure what it should be. Guys at It’sHot went the extra mile to help me, and we ended up with a custom pendant with diamonds. They did exactly what I needed and didn’t go out of the budget! The pendant looks amazing, my wife doesn’t take it off! Thank you for your help to get the ideal present!"

"Went in looking for a watch, walked out with a watch that I love and a nice ring. The location is right in the middle of Manhattan, parking is right across their store, the staff are great, the prices are more than fair, and the selection and quality of jewelry are awesome. Thanks for the great service!"

"I was looking for hip-hop jewelry for my bro and found ideal pieces here: stylish, modern, and rather affordable. He is happy with both, diamond earrings and the bracelet! Will have this place in mind for sure."

"The entire staff was very friendly and accommodating. They helped us find the best diamond watch for my husband within our budget! We are beyond satisfied with their customer service and the watch itself is perfect! Diamonds shine nicely and our local jeweler who was our family jeweler for many years confirmed diamonds are real and that we got an amazing deal! Thank you again!"

"They provide exceptional customer service. Oksana was so helpful during my visit! My husband wanted a nice watch that would stand out and she helped me pick a perfect diamond watch for him. It was my pleasure to work with her!"