"I ordered a watch from PrincetonWatches.com after doing a LOT of research. OK, I'm picky. Their website was useful (especially after sending them my e-mail address - which unlocked their discount prices), and their service was very good; from answering pre-sales questions via e-mail, to very politely calling me about my credit card (one-use AMEX number) when they thought it might be a bad card number. I was VERY happy about their service, and their prices are really good, too. Shipping was free (which didn't hurt my feelings at all). I will use them again when I'm in the market for a watch, and I will definitely recommend them to my friends (and to you).
UPDATE - when the watch arrived, the face was far shinier than the picture on their website had shown. I couldn't see the hands clearly because the face behind the hands always reflected, causing the hands to be nearly invisible at times. I contacted them, and they were VERY helpful. I returned the original, and ordered another model (which I've seen in "real life"), and it's on the way as of today.
This company is one I'd rate as excellent. They are good to work with, they are honest, and they are definitely customer-service-oriented. By all means, DO BUSINESS WITH THIS COMPANY. I certainly will continue to do so!"