Overall quality of the company

Pricing of products and services

Value the company offers

Is trustworthy

Is easy to do business with

Is committed to quality products and services

Is consumer focused

Likelihood of customers making future purchases

Likelihood of customer recommendations

Variety of brands and products offered

Overall quality of ordering process

Ability to determine if a product was in-stock real time

Ease of checking order status

Ease of ordering online

Overall customer service

Customer service resolving problems

Customer service making decisions on their own

Customer service being easy to reach

Customer service being knowledgeable

Customer service being trustworthy

Overall web site

Web site being easy to use

Speed of web site

Web site reliability