Overall quality of the company

Pricing of products and services

Value the company offers

Is trustworthy

Is consumer focused

Is easy to do business with

Is committed to quality products and services

Likelihood of customers making future purchases

Likelihood of customer recommendations

Variety of brands and products offered

Overall quality of ordering process

Ease of checking order status

Ease of ordering online

Ability to determine if a product was in-stock real time

Overall web site

Web site being easy to use

Web site reliability

Speed of web site