Overall quality of the company

Pricing of products and services

Value the company offers

Is easy to do business with

Is committed to quality products and services

Is consumer focused

Is trustworthy

Likelihood of customers making future purchases

Likelihood of customer recommendations

Variety of brands and products offered

Overall quality of ordering process

Ease of ordering online

Ability to determine if a product was in-stock real time

Overall product shipping and delivery process

Delivering products damage free

Delivering products on-time

Being updated on the exact date the delivery was sent

Overall customer service

Customer service being easy to reach

Customer service making decisions on their own

Customer service being trustworthy

Overall web site

Speed of web site

Web site reliability

Web site being easy to use