Overall quality of the company

Pricing of products and services

Value the company offers

Is committed to quality products and services

Is consumer focused

Is easy to do business with

Is trustworthy

Likelihood of customers making future purchases

Likelihood of customer recommendations

Variety of brands and products offered

Overall quality of ordering process

Ability to determine if a product was in-stock real time

Ease of checking order status

Ease of ordering online

Overall web site

Web site reliability

Speed of web site

Web site being easy to use