Overall quality of the company

Pricing of products and services

Value the company offers

Is easy to do business with

Is committed to quality products and services

Is consumer focused

Is trustworthy

Likelihood of customers making future purchases

Likelihood of customer recommendations

Variety of brands and products offered

Overall quality of ordering process

Ease of checking order status

Ease of ordering online

Ability to determine if a product was in-stock real time

Overall product shipping and delivery process

Delivering products damage free

Ease of checking delivery status

Delivering products on-time

Being updated on the exact date the delivery was sent

Overall technical support

Being trustworthy

Resolving problems

Making decisions on their own

Being knowledgeable

Being easy to reach

Overall web site

Speed of web site

Web site being easy to use

Web site reliability