Overall quality of the company

Pricing of products and services

Value the company offers

Is consumer focused

Is trustworthy

Is committed to quality products and services

Is easy to do business with

Likelihood of customers making future purchases

Likelihood of customer recommendations

Variety of brands and products offered

Overall quality of ordering process

Ease of checking order status

Ease of ordering online

Ability to determine if a product was in-stock real time

Overall product shipping and delivery process

Delivering products damage free

Being updated on the exact date the delivery was sent

Delivering products on-time

Ease of checking delivery status

Overall customer service

Customer service being trustworthy

Customer service being knowledgeable

Customer service resolving problems

Customer service being easy to reach

Overall web site

Speed of web site

Web site reliability

Web site being easy to use