"My personal experience with this company was they position themselves as a "Distributor" but then sell directly to my end-users cutting out channel partners.
Distributors are typically mandated to sell through resellers based on their contractual distribution agreements with mfg; this is to avoid channel conflict and canalization. I know I used to work for some of the biggest Distro's...
I asked the ASI rep to back off my account a few years back, but every time I go to my end-user location I still see their stuff on the loading dock.
No.... Channel VAR's really don't need a distributor to compete with and undercut my pricing using their mfg direct distribution pricing! I asked them to back off my account a few years ago and just yesterday saw their stuff on my client's Dock!
MFG think twice about partnering with ASI as they will just use the distribution pricing to resell direct, wreck your reseller channel and force us to sell your competitors product out of necessity.
ASI pick a lane and stay in it, if your a distributor then be one, mfg monitor your distributors to ensure they are not punk you and the reseller channel by going direct.
Re invoice, I'd have to dig them up/out but can if necessary"