"easy to do business with and very good prices"

"I experienced great service at your web site. My concerns were easily addressed: proiduct guarantee, no shipping charges, configurator for my two year old system. I was then able to order with confidence. No gimmicks, no tricks, no last minute extra costs. Thanks for the good work you folks have done."

"Although I have not yet received my order, I wanted to let you know that I was impressed not only with your site but the ease of placing my order."

"Best price I could find on memory. Free shipping was a bonus. Order was processed & shipped quickly & we have had no trouble at all with the memory. Works great!"

"Fast Shipping, and the ram works great on my dell desktop, excellent."

"Great service. I got the memory long before I expect it."

"Fast shipping, excellent item packaged well, easy ordering process, great price. This seller is highly recommended for all memory upgrade needs.

Have high hopes for this next order (made today).

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October 2009 Addendum:

The last order from June turned out very well, so this seller doesn't disappoint (at least for me).

Since then, I ordered twice more from 1st Choice for other folks; once in August, and again in September. Both orders arrived in due time, and installations were flawless.

One crucial note is that the site's Memory Configurator was used to select items in all four purchases. The need for knowledge of specific computer models, total mem required, and dimm slots aside, there was never a reason to check for more tedious technical spec-based compatibility since they removed a sizeable portion of human error (on the customer end) from the equation.

That said... in regards to possible disappointments--and in defense of 1st Choice, I think it comes down to down to regulating expectations, and understanding seller intentions based on their site layouts.

In the past, if I wanted to purchase items that were already researched for custom-built comps, I'd shop at say... NewEgg, or with another trusted/proven seller. Although these days, the tendency is to stick with NewEgg for baseline standards (during product research) and/or buys since their customer support is top notch, they occasionally have great deals, and their customer reviews tend to be more informed than most.

Just by scouring sites, you can easily tell there's a huge difference between a company like 1st Choice and NewEgg (or similar others). The former is straightforward, streamlined, and incredibly sparse, while the other is loaded with well organized layers of details, and can boast an impressive sales history. It's silly to expect a lot from customer service/support based on scant site information, or simply by "word of mouth", especially if most people don't talk much about support as a highlighted feature. Also, if there are any concerns or questions about products, then check the site for info to get in touch with a human via phone or some other means.

With 1CM, the ultra-convenient Memory Configurator was the key reason why any purchases were made in the first place, not much else--although free shipping is great, too. This feature is at the top of their index and displayed in such a way that you can't ignore it, unless you already know what you want. You can see why so many say buying from them is both quick and easy.

This is not to say that the company's process is perfect, or even ideal, but generally speaking, when a lot of customers are happy on an objective level, things are working well. Unless someone is putting a gun to your head and forcing you to buy from them, your own (un)informed decision is still your own.

1CM is still highly recommended, especially if you're going to use their MemConfig to get what you need."

"I AM VERY IMPRESSED WITH THE PRICE AND VERY REASONABLE PRICING FOR SHIPPING."

"I have always looked for the lowest price top choice memory only to find Overinflated prices with low density memory that was until i found 1st choice memory,
They offer High Quality with an acceptble price and each module works right out of the packages I have yet to have a Module fail to work and even still after buying memory from 1st Choice 5 years ago those modules still work 100% to this day.
Dont mess around with the high prices and cheap modules Use 1st Choice for all your memory needs"

"Good price, recieved my memory works great."

"easy to find correct memory for my computers. will order from here again."

"The site was very easy to use, and the order process was fast. I got a great price, with no shipping. The item arrived quickly, and works perfectly. I have already placed my second order."

"Fast service. Very good prices. My computer immediately recognised the new memory & what a difference. Response is much faster now. 1st Choice will have my business again."

"I ordered 1 GB of DDR memory for my Dell desktop computer. Product works great and is just as advertised. Great service and super fast shipping."

"actually received wrong part.my fault,did not read all info,one phone call and everything explained and corrected.will do business again"