"If you need to add a couple dollars to your price to give free shipping it would be worth it. I hate to search for a item on the WEB to get the price, then have to completely fill out a order form just to find out what you are going to charge for shipping. Your price is irrelevant without knowing the shipping cost up front. Only thing your customers care about is: What is the total price to get the item to my door. "

"I wanted to order 2 filters, but my choices were to buy one or a 6-pack."

"Fast checkout and the price was better than Amazon."

"I could purchase filters through amazon with free shipping. "

"good online processing experience"

"You had the U-type filter that I have had trouble finding. Thanks."

"Larger inventory meant more choices and helped me find an item I would hopefully like the best."

"Found what i needed right away so I ordered 4"

"search engine did not help to limit the products needed."

"Very efficient website and service."

"selling the product I want - too many others selling the AW like it was the best option"

"much better than going to Home Depot"

"Easy order process with PayPal capability which is the only way I will buy online."

"It's nice to have the confidence that the filter is OEM and will fit"

"should have free shipping above certain amount of purchase"